A billboard on RT 34 (here in CT) driving to work, really caught my eye for Stratton Mountain!! “Summer is So last season!” Upon arriving at our office I immediately checked out the website stratton.com. Well done! Great branding. Love the retro graphics. Here’s an example from their website. Take notice when visiting the site of the great photography and user friendly navigation. Makes you want to get to VT immediately, even for a hot chocolate.